The year of new cruise brands

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Five new companies are entering the cruise industry in 2022 and are poised to become major players in the future. We examine who, what, where and when.

The Ritz-Carlton Yacht Collection

Evrima

As one of the biggest names in luxury travel, The Ritz-Carlton Yacht Collection plans to offer a boutique product that combines the brand’s upscale beach resort lifestyle with the laid-back freedom of a beach vacation. yacht. The Evrima offers ten different restaurants, oversized cabins and a marina-style deck with sundecks that provide direct access to the water. Expect expansion with deep pockets at Marriott.

First ship: Evrima
Passenger capacity: 298 Guests
Price point: $$$$$$
Status: Delayed; From August
First season: Ritz-Carlton kicks off this summer in the Mediterranean before a winter in the Caribbean. According to the company, the routes are designed not to repeat the same back-to-back ports, making them ideal for extended trips.


Astoria Grande

Astoria Grande

Operating the former AIDAcara, Astoria Grande plans to offer the first customized ocean cruise product to the Russian market departing from Sochi and visiting countries that do not require travel visas for Russian residents.

First ship: Astoria Grande
Passenger capacity: 1,186 guests
price point: $$$
Status: Delayed; Status to be determined
First season: Departing from the Russian port of Sochi, the Astoria Grande was to offer a series of Black Sea and Eastern Mediterranean cruises before Russia invaded Ukraine. Ranging from 11 to 15 nights, the itineraries offer visits to Turkey, Egypt, Greece, Georgia, Israel, Cyprus and more.


emerald

Azzura

River cruise operator Emerald is expanding to the oceans with new premium small ships. The Emerald Azzurra has a capacity of 100 guests and will be followed by a second ship in 2023. Owned by Scenic.

First ship: Emerald Azzurra
Passenger capacity: 100 Guests
price point: $$$$
Status: Debuted in the first quarter
First season: Tailor-made to sail in warm waters, the Emerald Azzurra is spending her maiden season cruising the Adriatic coast, the Red Sea and the Mediterranean. Cruises range from 8 to 12 nights.


Margaretville at sea

Margaritaville Paradise

Margaritaville plans to bring its laid-back resort experience to the sea, offering short trips to the Bahamas in partnership with Bahamas Paradise Cruise Line. The Grand Classica will be completely transformed via an April drydock for the new venture. Other ships should be acquired.

First ship: Margaritaville at Sea Paradise
Passenger capacity: 1,300 guests
Price point: $$
Status: Ready to debut in the second quarter
First season: Margaritaville at Sea will focus on short cruises in the Bahamas. Sail from its West Palm Beach cruise terminal to Freeport on two-night cruises.


Cruise Line Ambassador

Vibe

Ambassador, staffed by former CMV staff, plans to offer a traditional cruise product, offering premium value and an authentic nautical experience with long, low-cost itineraries focused on the over-50 market. The brand will operate a fleet of mid-size pre-owned cruise ships offering a flightless cruise program from various UK homeports. A second ship, the former AIDAmira, debuts in 2023 as Ambition.

First ship: Vibe
Passenger capacity: 1,590 Guests
Price point: $$$
Status: Ready to debut in the second quarter
First season: The Ambience is launching a service with a series of flightless cruises from Tilbury. The deployment includes cruises to the Baltic, Greenland, Arctic, Iceland, Norway and the Mediterranean, as well as a range of expedition-style voyages to Canada, Cuba, Cape Verde and more.


Excerpt from Cruise Industry News Quarterly Magazine: Spring 2022

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