Hyundai Tucson’s 2022 ‘Question Everything’ Campaign Shows Disney + and Marvel Links

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Almost every superhero fan knows that the words “big phase” are now intrinsically associated with the Marvel Cinematic Universe (MCU). However, Hyundai is allowed to use them as it decided to leverage the star power of Disney assets for Tucson’s 2022 marketing campaign titled “Question everything. “

As such, Hyundai and Marvel Studios have joined forces to deliver the next major installment in the Tucson 2022 “marketing blitz”. With a little help from the company’s big-screen superheroes, but also the service of streaming Disney +, this is a full-fledged cross-platform promotional effort.

Both companies see this as a unique opportunity to deliver a co-branded creative campaign and we’re really not surprised that Hyundai’s 2022 Tucson will appear in specially created locations alongside Marvel characters. famous names that appear in four different Disney + series.

These new adventures help Hyundai America deliver their “the biggest launch campaign ever“for a model and also show how the team”questioned every detail and assumption during the development of the Tucson 2022. “For us, however, there is only one question: how the hell are we supposed to buy the WandaVision promo when it takes place in a black and white environment of the 50s?

Oh, whatever, because the Tucson 2022 also appears with Tom Hiddleston’s Loki or Sam Wilson’s new Captain America / Falcon costume as shown in The Falcon and the Winter Soldier series. After all, we all know that where there is money there is also The Walt Disney Company which delivers a heavy dose of “personalized content calibrated to the precise needs of” the customer.

In that case, it’s better to be Hyundai and its 2022 Tucson, which looks a bit like sci-fi material on its own, rather than – say – chewing gum, right? By the way, that could turn into overload again, as those four initial promotions embedded below are just the tip of the iceberg, and Hyundai says there will be no less than 12 TV spots sprinkled in it. the grand total of 50 contents!

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