Effectv Presents New Opportunities for Advertisers to Reach Their Audiences on Comcast Xfinity X1 | Business


NEW YORK – (BUSINESS WIRE) – September 29, 2021–

Effectv, the advertising sales division of Comcast Cable, today announced a series of innovative opportunities for advertisers to reach their audiences through Xfinity X1, Comcast’s flagship entertainment offering that brings Xfinity TV customers the more choice through the industry’s best aggregation platform. By creating unique destinations for brands within the X1 experience, Effectv advertisers will have the ability to reach millions of viewers across the United States with branded videos and content.

“Brands are always looking for ways to make their message stand out,” said Pooja Midha, director of growth, Comcast Advertising. “With Xfinity X1, we are able to offer Effectv customers the ability to reach their audiences with rich and relevant branded content that goes beyond a simple TV ad – a particularly powerful opportunity to small businesses that may be grappling with the challenges of the COVID-19 pandemic. Now, these brands’ media investments can go further with increased interactivity and impact.

There are four key X1 destinations which will be instantly accessible via the Xfinity voice remote or via Xfinity on Demand where Effectv customers can purchase slots. Currently three are available and one is coming soon:

Hometown Center gives X1 customers direct access to curated content about their favorite cities. Effectv now allows advertisers to feature their brand on specific Xfinity Hometown Hub pages for desired cities; for example, city attractions promoted their upcoming events and aligned with the best of their city. Xfinity voice remote control: “Hometown Hub”.

– Effects Virtual automotive showroom offers up-to-date content curated from MotorTrend magazine automotive-related library. This X1 destination offers car reviews, road tests and lifestyle features that will give car dealers and automotive related categories a centralized location to interact with this much sought after audience. Advertisers can also feature the brand and model of their brand’s short / long content. Xfinity voice remote control: “automatic showroom”.

– The Comcast Career Center allows employers to share information about their organization, employees and culture with X1 and Flex customers. This hub also allows brands to showcase job-related video content, such as company history, commitment to DE&I or provide insight with ‘day in the life’ videos, which Candidates can explore from the comfort of their own homes by taking advantage of the accessible features of the platform. . Additionally, viewers can easily access and apply for jobs from employers via mobile device after watching videos on TV and agreeing to receive text messages. Voice remote control: “Comcast Careers”.

– Finally, the Comcast Knowledge Center, soon to be launched, is an X1 video library that emphasizes the importance of lifelong learning at every stage of life when in-person lessons may not be possible due to the pandemic. Accredited undergraduate and postgraduate institutions, as well as business and technical programs, may include sample distance learning courses and other content in this destination. These educational advertisers can reach new audiences who may not have considered institutions outside of their community. Xfinity voice remote control: “Knowledge Center”.

Either way, brands have the option of working with Mnemonic, Effetv’s award-winning full-service creative agency, to develop integrated campaigns for all platforms. Additionally, Mnemonic recently launched MnemonicLabs, a destination showcasing their use of creative technologies and innovative solutions to serve customers’ brand messages.

“The television audience in the United States continues to climb across all screens,” added Midha. “This opportunity is to further extend the power of television. Brands are already investing resources to create short and long content for social media and their websites. When this content is delivered on demand and combined with an audience-focused media program, brands further extend their reach and impact of their video investment.

About Effectv

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of television to grow their businesses. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Based in New York with offices across the country, Effectv operates in 66 markets with nearly 35 million subscribers owned and represented. For more information, visit www.effectv.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210929005636/en/

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SOURCE: Effectv

Copyright Business Wire 2021.

PUB: 09/29/2021 11:00 a.m. / DISC: 09/29/2021 11:02 a.m.


Copyright Business Wire 2021.

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