Azamara® Aims to ‘Change the Way You Browse’ the World with New Brand Campaign | News


MIAMI, February 23, 2022 /PRNewswire/ — Azamara – the cruise line dedicated to Destination Immersion experiences – is pleased to unveil its latest creative campaign, Change the way you navigate, aimed to visually capture the unique sights and experiences that await travelers on a trip to Azamara. Through this new multi-platform campaign, Azamara highlights its one-of-a-kind cruise experience and visually captures the beauty to be discovered off the beaten path, emphasizing the opportunity to fully appreciate a destination day and night.

Azamara’s fleet of four intimately styled vessels allows travelers to access renowned ports around the world and dock in smaller ports to explore these hidden gems. Change the way you browse encourages customers to take the ports less traveled and dive deeper into each destination. By offering its intensive country itineraries, immersive land programs and more overnight stays in each destination, Azamara gives travelers the opportunity to connect with local culture and change their perspective on how they see the world.

“We understand that our guests seek new experiences at a more relaxed pace and make memorable connections with the destination and its people,” said Carole Cabezas, president of Azamara. “At Azamara, our carefully crafted itineraries give these explorers time to immerse themselves in the culture and experience each destination day or night for a rewarding and fulfilling cruise experience. Our latest campaign really brings the purpose to life. of Azamara.”

Azamara’s new positioning is the latest chapter in the line’s journey as an independent cruise line. In addition to a brand new office in Miami coconut grove neighborhood, the new multi-platform campaign – which will reach audiences via print, digital, social media and streaming TV – offers a fresh start for the line and its new ship launching this spring, Azamara Forward®, while staying true to Azamara’s fundamental foundation of Destination Immersion experiences.

Going forward, Azamara will continue to expand and enhance its offerings with new trips and experiences, allowing customers to fully immerse themselves in a destination and “see” it from a new perspective. Azamara will visit over 350 unique ports around the world, with over 430 overnight stays and 850 late nights. Upcoming highlights include:

Azamara’s First-Ever World Journey

  • Scheduled for 2024, the five-month round-the-world trip will bring guests to more than 40 countries on six continents and highlight immersive experiences of the wonders of the world, including the Great Wall of ChinaGreat Pyramids of Giza, Chichén Itzá, Taj Mahal and more.

New pre- and post-terrestrial explorations

  • The line will introduce new AzAmazing trips for guests, including an onboard adventure Switzerland Glacial Express train followed by a day trip to Mount Rigi, a sunset cruise in Lucerne and more.

More country-intensive routes

  • Designed to give travelers more time to discover a country’s hidden gems, Azamara’s upcoming voyages will explore the most sought-after destinations in Europe and beyond, including the launch of a highly anticipated intensive Black Sea route.

New inaugural ports

  • Azamara deployments will bring customers closer to their destinations with smaller, unique ports accessible only to smaller vessels, including Alta, NorwayBrest, France, Cesme, Turkeyand Frederique, Denmark among others.

About Azamara:

Azamara is a premium cruise line and leader in Destination Immersion® experiences. With a fleet of four intimate style vessels, Azamara Quest®Pursuit of Azamara®Azamara Travel® and his newest ship, Azamara forward®, the cruise line allows travelers to reach renowned ports around the world and dock at smaller, hidden destinations. Azamara aims to Change the way you navigate, through its commitment to creating immersive experiences for guests through longer stays, more nights and night tours for a deeper and more meaningful travel experience. Guests can experience an intimate hotel at sea with included amenities such as gratuities, select beverages, exclusive cultural events and more. For more information, visit

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