AutoMobili-D Technology Showcase at Detroit Auto Show to Feature 52 Mobility Exhibitors and 81 Startups


The North American International Auto Show (aka Detroit Auto Show) today announced that its expanded 2022 AutoMobili-D (AMD) will feature a dynamic line-up of 133 technology-focused, mobility products and services. New for 2022, AMD will be centrally located in Halls B and C on the main show floor at Huntington Place and will feature integrated displays, informative executive briefings and innovative startups. AMD is powered by the Michigan Economic Development Corporation and the Michigan Office of Mobility and Electrification.

AMD exhibitors range from connected and smart car services to those showcasing e-mobility and electrification products and services. Magna sponsors the popular university community, which will include 12 universities from the United States and Canada.

Some of the exhibitors include:

Plug in Zen, a new official sponsor of the Detroit Auto Show, is sponsoring the Plug Zen Recharging Café, hosting an exhibit in the AMD technology showcase and lobby, in addition to making a press announcement on a new product. Plug Zen is the developer of Electric vehicle charging products in both wired and wireless options and capable of charging up to 10 vehicles simultaneously. Its headquarters and production are in Detroit.

Contact Phoenix empowers a smart and sustainable world for future generations. The family business, headquartered in Germany, is the global market leader and innovator in electrification, networking and automation. The Phoenix Contact Group comprises 15 German and four international companies, as well as 55 sales companies worldwide.

WiTricity is the pioneer of wireless charging for electric vehicles, leading in the development and implementation of magnetic resonance technology in passenger vehicles and commercial vehicles. Automakers and Tier 1 suppliers are turning to WiTricity to help accelerate EV adoption by eliminating the hassle of plug-in charging, enabling always-available wireless V2G, and setting the stage for future autonomy. The company will showcase two revelations at NAIAS: the WiTricity Halo™ wireless charger and a new upgraded vehicle from a US OEM joining its fleet of wirelessly charging electric vehicles, both of which will be on display.

The Shyft Group uniquely combines 50 years of deep industry knowledge, engineering and manufacturing expertise, and focused innovation to deliver consistently reliable products and services, improving jobs and driving efficiency. Their Work-Driven Design™ sales and engineering consultative approach and adaptive production systems provide opportunities for continuous improvement, resulting in cost-effective product solutions that better meet today’s demands and tomorrow’s needs. .

Tata Consulting Services (TCS) operates as an integral business stakeholder, offering a consultancy-focused approach with an integrated portfolio of technology solutions that encompass the entire enterprise value chain. TCS has the industry expertise to help automotive and mobility companies formulate strategies and create next-era digital solutions to deliver innovation, agility and scalability to drive business growth.

As a global energy management company, eaton helps customers solve their biggest energy challenges with cutting-edge electrical, aerospace and automotive products and services. For more than 100 years, their teams have been helping people work safer, be more energy efficient and live more sustainably.

Oakland County introduces the Gateway Café to AMD, providing a networking and gathering space for attendees.

Find the complete list of exhibitors here.

An additional feature of AMD is Executive Briefings where companies will highlight their important work through presentations and panel discussions. Companies offering executive briefings include:

– what3words
– Michigan Economic Development Corporation
– Tata Consulting Services
– Plan view

– Oakland County
– S&P Global Mobility (formerly IHS Markit)
-Ann Arbor SPARK
– MICHauto
– Army TACOM S.
– Veronier
– Automotive Research Center (CAR)
– Tata Consulting Services
– Aluminum Association
– Detroit Pitch Plug and Play Competition

Plug in and use is the presenting sponsor of the AutoMobili-D Startup Arena which brings together 81 startups focused on the following six mobility megatrends:

  • In the cabin
  • Autonomous driving
  • smart city
  • Manufacturing/Company
  • Data and Connectivity
  • Electrification

The Plug and Play Tech Center is the world’s first open innovation platform. It finds and invests in the best startups across 18 emerging industries and connects them with over 550 business partners for business development, licensing and investment. Operating in over 40 locations, its industry-themed programs are designed to create a global network to partner and disrupt the industry.

Plug and Play is organizing a pitch contest on Thursday, September 15 at 5 p.m. Twelve of the industry’s top early-stage and high-growth companies will be pitched and judged by senior OEM and Tier 1 supplier executives. Startups will be evaluated on: team, the level of disruption, the impact of the solution, and the novelty of the idea. Information and registration are available here.

A full list of startups can be found here.


The North American International Auto Show (aka Detroit Auto Show) is one of the world’s most influential annual automotive events and a showcase for emerging technologies. September 2022 ushers in the next-generation auto show in Detroit with a totally transformed interior and exterior experience, including brand-defining vehicles, ride-and-drive products, and dynamic experiential activations. The reimagined event includes: Media Day, an opportunity for automakers and industry suppliers to launch new products and technologies; Industry Tech Days, an opportunity to learn about emerging mobility technologies and engage with innovators; AutoMobili-D, a look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day celebration of mobility and community with activations and entertainment across the city. For more information, visit


  • Media Day, Wednesday September 14
  • Industry Tech Days and AutoMobili-D, Wednesday September 14 and Thursday September 15
  • Charity preview, Friday September 16
  • Public show, from Saturday September 17 to Sunday September 25

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